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پاورپوینت انگلیسی product brand management

عنوان قارسی مقاله:مدیریت محصول و برند


عنوان انگلیسی مقاله:

Product and Brand Management




 

ادامه مطلب...
۱۰ فروردين ۹۶ ، ۱۱:۰۸ ۰ نظر موافقین ۰ مخالفین ۰

پاورپوینت انگلیسی brand management

عنوان قارسی مقاله: مدیریت برند


عنوان انگلیسی مقاله:

Brand Management




 

ادامه مطلب...
۱۰ فروردين ۹۶ ، ۱۰:۵۰ ۰ نظر موافقین ۰ مخالفین ۰

پاورپوینت انگلیسی بازاریابی سبز الگویی از بازاریابی

عنوان قارسی مقاله: بازاریابی سبز: الگویی جدیدی از بازاریابی


عنوان انگلیسی مقاله:

Green marketing: is new paradigm of marketing




 

فهرست مطالب

Green marketing: is new paradigm of marketing
Contents
Green marketing pie
Models of Green Consumers
Consumer purchasing behavior
Eco-labeling
Sustainable product innovation
Greenwashing
The Timberland Company
Conclusion






 

کلمات کلیدی: 

Management ingredients to embrace the new paradigm: green ...www.emeraldinsight.com/doi/full/10.1108/EBR-11-2013-0137?mobileUi=0Management ingredients to embrace the new paradigm: green .... Increased attention will be paid to using demarketing and social marketing thinking to meet the ...Green Marketing: A New Paradigm of Marketing in the Automobile ...www.indianjournalofmanagement.com/index.php/pijom/article/view/62447by SP Diwan - ‎2011The concern about the environment has invited green movement worldwide. This green movement has necessitated green marketing practices, which aim at ...Green Marketing and Environmental Responsibility in Modern Corporationshttps://books.google.com/books?isbn=1522523324Esakki, Thangasamy - 2017 - ‎Business & EconomicsGreen marketing myopia is misjudging or emphasizing one of the two tenets of ... that the new paradigm brings environmental improvement and competitiveness ...Searches related to Green marketing: is new paradigmimpact of sustainability on businessgreen marketing conceptgreen marketing advantages and disadvantagesgreen marketing exampleswhat is green marketingsustainable marketinggreen marketing definition
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پاورپوینت انگلیسی green marketing

عنوان قارسی مقاله: بازاریابی سبز


عنوان انگلیسی مقاله:

Green Marketing




 

فهرست مطالب

Green Marketing
Green Marketing (Marketing Ecologically)
History
Challenges
Growth
Marketing Mix
Additional Social Marketing P’s
Marketing Strategy
Example
LOHA’s
Conclusion
References



بخشی از مقاله

Additional Social Marketing P’s

. Policy: Social marketing programs can do well in motivating individual behavior change, but that is difficult to sustain unless the environment they’re in supports that change for the long run. Often, policy change is needed, and media advocacy programs can be an effective complement to a social marketing program.The level of greening-strategic, quasi-strategic, or tactical dictates exactly what activities should be under-taken by a company.Strategic greening in one area may or may not be leveraged effectively in others.A firm could make substantial changes in production processes but opt not to leverage them by positioning itself as an environmental leader



دانلود رایگان مقاله انگلیسی Green Marketing


 

کلمات کلیدی: 

Green Marketing | What is Green Marketing? - Marketing-Schools.orgwww.marketing-schools.org/types-of-marketing/green-marketing.htmlIn either case, green marketing involves more than simply presenting an environmentally friendly product. It also speaks to, and actively promotes, a company's ...Green Marketing Definition - What is Green Marketing - Shopifyhttps://www.shopify.com/encyclopedia/green-marketingGreen marketing is the marketing of environmentally friendly products and services.What is green marketing? definition and meaning - BusinessDictionary ...www.businessdictionary.com/definition/green-marketing.htmlDefinition of green marketing: Promotional activities aimed at taking advantage of the changing consumer attitudes toward a brand. These changes are ...Images for Green MarketingImage result for Green MarketingImage result for Green MarketingImage result for Green MarketingImage result for Green MarketingImage result for Green MarketingMore images for Green MarketingReport images5 green marketing strategies to earn consumer trust | GreenBizhttps://www.greenbiz.com/blog/.../five-strategies-avoid-taint-greenwash-your-businessJan 14, 2014 - But the "greenwash" phenomenon threatens the green-marketing revolution. The potential to confuse consumers with misleading green claims ...Searches related to Green Marketinggreen marketing examplesgreen marketing pdfgreen marketing advantages and disadvantagesgreen marketing productsgreen marketing pptimportance of green marketinggreen marketing articlesgreen marketing strategies

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پاورپوینت انگلیسی استراتژی بازاریابی مشتری محور ایجاد ارزش برای مشتری

عنوان قارسی مقاله: استراتژی بازاریابی مشتری محور: ایجاد ارزش برای مشتریان هدف


عنوان انگلیسی مقاله:

Customer-Driven Marketing Strategy: Creating Value for Target Customers




 


بخشی از مقاله

Market Segmentation

Geographic segmentation Dividing a market into different geographical units such as nations, provinces, regions, parishes, cities, or neighborhoods. Examples World region or country: Western Europe, Middle East, Pacific Rim, China, India, Canada, Mexico, North America Country region: East Asia, South Asia, North Asia Density: Urban, suburban, exurban, rural




 

کلمات کلیدی: 

3 Steps To A Customer-Driven Marketing Plan | Marketing Insider Grouphttps://marketinginsidergroup.com/...marketing/3-steps-to-a-customer-driven-marketi...Jul 17, 2012 - 20 dollar bill covering woman's mouth representing the value of customer-driven research Is your marketing strategy driven by what you have to ...Design A Customer Driven Marketing Strategy Marketing Essayhttps://www.ukessays.com/.../marketing/design-a-customer-driven-marketing-strategy...Mar 23, 2015 - First of all, is understanding the marketplace of selling coffee and the customer needs and wants. The needs and wants in this case is for a ...The Customer Driven Marketing Strategy Marketing Essayhttps://www.ukessays.com/.../marketing/the-customer-driven-marketing-strategy-mark...Mar 23, 2015 - The marketing strategy explains the companys overall mission statement and future goals. Mostly marketing strategies are set with careful ...Searches related to Customer-Driven Marketing Strategykey elements of customer driven marketing strategycustomer driven marketing strategy stepswhat is customer drivencustomer driven marketing strategy articlescustomer driving marketing strategycustomer driven marketing strategy creating value for target customerscustomer driven marketing strategy slidesharecustomer driven marketing strategy pdf

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پاورپوینت انگلیسی برنامه ریزی بازار استراتژیک

عنوان قارسی مقاله: برنامه ریزی بازار استراتژیک به صورت خلاصه


عنوان انگلیسی مقاله:

Strategic Market Planning in a Nutshell




 


بخشی از مقاله

Distribution
You need to consider: geographic coverage how far do you want to go? local, regional, national, global… you can target specific markets, such as cities >100,000 population channels of distribution direct, wholesale, retail… logistics transportation costs, tax laws, personnel…



دانلود رایگان مقاله انگلیسی Strategic Market Planning in a Nutshell


 

کلمات کلیدی: 

Strategic Marketing Plan - Business Plans.orgwww.businessplans.org › Planning GuidelinesConcepts addressed include 'generic' strategies and strategies for pricing, distribution, promotion, advertising and market segmentation. Factors such as market ...What is Strategic Marketing Planning? - Allen.comwww.allen.com › Home › ArticlesEvery CEO and marketing executive periodically faces urgent strategic marketing challenges that can affect the future of the company for many years. Frequently ...Introduction to strategic marketing planning - SlideSharehttps://www.slideshare.net/.../introduction-to-strategic-marketing-planningJan 18, 2012 - Strategic Corporate Plans addresses the There are other functional plans such as operations, logistics, HR, Financial, Production A Marketing ...Searches related to Strategic Market Planningstrategic marketing planning pdfstrategic marketing plan examplestrategic marketing plan templatestrategic marketing planning processstrategic marketing planning ppttactical marketing planimportance of strategic marketing planningformulating the marketing plan

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پاورپوینت انگلیسی Cloud marketing strategy

عنوان قارسی مقاله: استراتژی بازاریابی ابر


عنوان انگلیسی مقاله:

Cloud Marketing Strategy




 

فهرست مطالب

Cloud Marketing Strategy
Vendors and Channel Partner Marketing Scenario
Pie Chart Example for a vendor
Cloud Marketing Strategy
What is Cloud Marketing ?
Current Practice Vs Cloud Marketing
Cloud Marketing Strategy
Benefits for Enterprise &Channel Partners
List of Companies using SharedVue Cloud Marketing Strategy
Resources



بخشی از مقاله

Current Practice Vs Cloud Marketing
Vendor provides Partner Portal access Vendor updates their end Partners need to get the information and placed it to their website not all Partners have a Web developer on hand. By the time content actually reaches VAR websites, it may already be outdated



دانلود رایگان مقاله انگلیسی Cloud Marketing Strategy


 

کلمات کلیدی: 

Find Marketing Cloud‎Adwww.hartehanks.com/Marketing_Cloud‎Industry Leaders In Marketing Cloud Harte Hanks. Smarter Interactions.Solutions: Customer Journey Strategy, Strategic Planning…Cloud Strategy - Become Cloud Ready‎Adwww-ssl.intel.com/Cloud‎Ignite Business Agility on Software-Defined Infrastructure with Intel Inside®.Automation · Agility · SDI · Hyper-Efficiency · FlexibilityAutomate with CloudWatch the VideoLearn About OpenstackSDI WhitepaperCloud Marketing Strategy‎Adwww.webcrawler.com/‎Search multiple engines for cloud marketing strategyWe Crawl the Web for You · Discover and Explore NowSearches related to Cloud Marketing Strategywhat is cloud marketingcloud marketing examplescloud marketing expertcloud marketing companiescloud marketing pdfcloud marketing reviewscloud marketing softwarebenefits of cloud marketing

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پاورپوینت انگلیسی marketing intelligence

عنوان قارسی مقاله: هوش بازاریابی


عنوان انگلیسی مقاله:

Marketing Intelligence




 

فهرست مطالب

Marketing Intelligence
Agenda
Mission
Audit Approach
Audit Process
Audit Deliverables
Research Approach
Research Methods
LEAP Panel
Research Process
Analysis
Analytics Process
Custom Reporting
Customizable Dashboard
Weekly Performance Reports
Monthly Summary & Behavioral Analysis
Report Cards



بخشی از مقاله

Research Approach

Research is the first step in the course of focusing the lens and hitting the bull’s eye. Collaborating to define our objectives and to formulate the specific problems, we design our research to cater to the unique positions of each of our clients.

While we possess many capabilities for market research and data collection (interviews, focus groups, surveys, A/B testing, Leap Panel), our focus is to align these proficiencies, interpret the outcomes, and present formidable recommendations in order to support our client’s main business objective.



دانلود رایگان مقاله انگلیسی Marketing Intelligence


 

کلمات کلیدی: 

Ansira Services - Intelligence at Your Service‎Adwww.ansira.com/‎Ansira Uncovers Market Insights.Market Intelligence- iPad App - John Hancock Investments‎Adwww.jhinvestments.com/‎Access and customize timely market trends and key macro themes on your iPadWebcrawler.com‎Adwww.webcrawler.com/‎Search multiple engines for marketing intelligence companiesDiscover and Explore Now · We Crawl the Web for You · Browse Multiple EnginesSearches related to Marketing Intelligencemarketing intelligence examplemarket intelligence toolsimportance of marketing intelligencemarket intelligence reportsources of marketing intelligencemarket intelligence companiesmarketing intelligence systemmarketing intelligence vs marketing research

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پاورپوینت انگلیسی brand

عنوان قارسی مقاله: برند


عنوان انگلیسی مقاله:

BRAND




 



بخشی از مقاله


How to Make Innovative Products?
Of course, no right answer. Corporate culture to support innovation is mandatory. From marketing point of view,“Go back to classic ‘Marketing 4P + C’” 100% Customer Driven Simple, Focused The Product you are excited by.



دانلود رایگان مقاله انگلیسی BRAND


 

کلمات کلیدی: 

business - The Basics of Branding - Entrepreneurhttps://www.entrepreneur.com/article/77408Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly ...Branding News & Topics - Entrepreneurhttps://www.entrepreneur.com/topic/brandingBranding is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in ...Brand | Definition of Brand by Merriam-Websterhttps://www.merriam-webster.com/dictionary/brandDefine brand: a category of products that are all made by a particular company and all have a particular name — brand in a sentence.Searches related to BRANDtypes of brandbrand definition kotlerbrand lolbrand name definitionbrand examplesbrand songwhat is a brand identitybrand scaffolding

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پاورپوینت انگلیسیbrand personality consumers

عنوان قارسی مقاله: شخصیت برند و مصرف کنندگان


عنوان انگلیسی مقاله:

Brand personality & consumers




 

فهرست مطالب

Brand personality & consumers
Introduction to Brand Personality
Brand Personality Dimensions
5 Dimensions of Brand Personality
Starbucks Brand Personality
Starbucks Characteristics
Formation of Brand Personality
Starbucks Brand Personality
Starbucks Logo
Brand Personality Appeal
Personality and Brand Relationships
Brand Relationships
Wrapping It All Up



بخشی از مقاله

Personality and Brand Relationships
Consumers, to a certain extent have relationships with brands. The personality traits associated with the brand are important in the formation and maintenance of brand/consumer relationships (Babin and Harris, 2013).

Starbucks sincere and exciting personality enables Starbucks company to easily remind consumers that what they offer is more than just coffee, it is a lifestyle.



دانلود رایگان مقاله انگلیسی Brand personality & consumers


 

کلمات کلیدی: 

Influence of consumer personality, brand personality, and corporate ...www.emeraldinsight.com/doi/abs/10.1108/APJML-05-2015-0073?af=RThe relationship between brand personality and consumer personality has become a researched issue in recent years. It is viewed that marketers start the ...The relationship of consumer personality trait, brand personality and ...www.emeraldinsight.com/doi/abs/10.1108/10610421011018347by LY Lin - ‎2010 - ‎Cited by 210 - ‎Related articlesCitation: Long‐Yi Lin, (2010) "The relationship of consumer personality trait, brand personality and brand loyalty: an empirical study of toys and video games ...Brand Personality & Consumers - by Pat Bolger - SlideSharehttps://www.slideshare.net/pbolg/brand-personality-consumers-by-pat-bolgerApr 14, 2014 - Brand Personality & ConsumersBrand Personality & Consumers by Pat Bolger 9964746 What is Brand Personality?What is Brand Personality?Searches related to Brand personality & consumersbrand personality examplesbrand personality definitionbrand personality traitstypes of brand personalitybrand personality examples pptbrand personality wikibrand character examplesbrand personality of nike
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