عنوان قارسی مقاله: بازاریابی سبز: الگویی جدیدی از بازاریابی
عنوان انگلیسی مقاله:
Green marketing: is new paradigm of marketing
فهرست مطالب
Green marketing: is new paradigm of marketing
Contents
Green marketing pie
Models of Green Consumers
Consumer purchasing behavior
Eco-labeling
Sustainable product innovation
Greenwashing
The Timberland Company
Conclusion
کلمات کلیدی:
Management ingredients to embrace the new paradigm: green ...www.emeraldinsight.com/doi/full/10.1108/EBR-11-2013-0137?mobileUi=0Management ingredients to embrace the new paradigm: green .... Increased attention will be paid to using demarketing and social marketing thinking to meet the ...Green Marketing: A New Paradigm of Marketing in the Automobile ...www.indianjournalofmanagement.com/index.php/pijom/article/view/62447by SP Diwan - 2011The concern about the environment has invited green movement worldwide. This green movement has necessitated green marketing practices, which aim at ...Green Marketing and Environmental Responsibility in Modern Corporationshttps://books.google.com/books?isbn=1522523324Esakki, Thangasamy - 2017 - Business & EconomicsGreen marketing myopia is misjudging or emphasizing one of the two tenets of ... that the new paradigm brings environmental improvement and competitiveness ...Searches related to Green marketing: is new paradigmimpact of sustainability on businessgreen marketing conceptgreen marketing advantages and disadvantagesgreen marketing exampleswhat is green marketingsustainable marketinggreen marketing definition
