عنوان قارسی مقاله: شخصیت برند و مصرف کنندگان
عنوان انگلیسی مقاله:
Brand personality & consumers
فهرست مطالب
Brand personality & consumers
Introduction to Brand Personality
Brand Personality Dimensions
5 Dimensions of Brand Personality
Starbucks Brand Personality
Starbucks Characteristics
Formation of Brand Personality
Starbucks Brand Personality
Starbucks Logo
Brand Personality Appeal
Personality and Brand Relationships
Brand Relationships
Wrapping It All Up
بخشی از مقاله
Personality and Brand Relationships
Consumers, to a certain extent have relationships with brands. The personality traits associated with the brand are important in the formation and maintenance of brand/consumer relationships (Babin and Harris, 2013).
Starbucks sincere and exciting personality enables Starbucks company to easily remind consumers that what they offer is more than just coffee, it is a lifestyle.
دانلود رایگان مقاله انگلیسی Brand personality & consumers
کلمات کلیدی:
Influence of consumer personality, brand personality, and corporate ...www.emeraldinsight.com/doi/abs/10.1108/APJML-05-2015-0073?af=RThe relationship between brand personality and consumer personality has become a researched issue in recent years. It is viewed that marketers start the ...The relationship of consumer personality trait, brand personality and ...www.emeraldinsight.com/doi/abs/10.1108/10610421011018347by LY Lin - 2010 - Cited by 210 - Related articlesCitation: Long‐Yi Lin, (2010) "The relationship of consumer personality trait, brand personality and brand loyalty: an empirical study of toys and video games ...Brand Personality & Consumers - by Pat Bolger - SlideSharehttps://www.slideshare.net/pbolg/brand-personality-consumers-by-pat-bolgerApr 14, 2014 - Brand Personality & ConsumersBrand Personality & Consumers by Pat Bolger 9964746 What is Brand Personality?What is Brand Personality?Searches related to Brand personality & consumersbrand personality examplesbrand personality definitionbrand personality traitstypes of brand personalitybrand personality examples pptbrand personality wikibrand character examplesbrand personality of nike
