عنوان قارسی مقاله: مدیریت برند
عنوان انگلیسی مقاله:
فهرست مطالب
Brand Management
What is a brand?
When you cannot do this
A brand comprises of
Tangibles
Intangibles
Brand Identity
Brand Building
What kind of activities?
Brand Equity
What is brand equity?
What happens when equity increases?
What happens when brands have high equity?
Brand Loyalty Pyramid
How does one build brands?
The value proposition
Creating the brand
Considerations in choosing a brand name
A brand name should indicate
Brand Associations
Brand Status
Brand ambassadors
Brand Vitality
Brand Pitfalls
بخشی از مقاله
What happens when brands have high equity?
The company can have more leverage with the trade
The company can charge a premium on their product
The company can have more brand extensions
The company can have some defense against price competition
دانلود رایگان مقاله پاورپوینت انگلیسی Brand Management
کلمات کلیدی:
What Is Brand Management? - The Balancehttps://www.thebalance.com › ... › Market Research › Advertising and Market ResearchSep 16, 2016 - Brand management is the hub around which good business strategy evolves, and it is built on the consumer insights obtained from robust ...Brand Management | Branding Strategy Insiderhttps://www.brandingstrategyinsider.com/brand-managementWhile “brand management” and “marketing” are often treated as synonyms, there is an important distinction between the two terms. Brand management has, for ...Brand Management - Canadian Marketing Associationhttps://www.the-cma.org/disciplines/brandBranding is the strategic development and management of differentiation through a unique identity. A brand can be systematically managed with a well defined ...Journal of Brand Management - Springerlink.springer.com/journal/41262The Journal of Brand Management (BM) publishes original and insightful peer-reviewed articles as well as industry-based case studies and invited expert ...Searches related to Brand Managementbrand management job descriptionbrand management pdfbrand management salaryimportance of brand managementbrand management strategiesbrand management processbrand management coursesbrand management ppt
