عنوان مقاله
آیا مسئولیت اجتماعی شرکتها بر تعلق خاطر کاری کارکنان تاثیرمی گذارد؟
فهرست مطالب
مقدمه
مسئولیت اجتماعی شرکت ها
تعلق خاطر کاری کارکنان
مسئولیت پذیری اجتماعی شرکت ها و تعلق خاطر کاری کارکنان
روش ها
نتیجه گیری
بخشی از مقاله
روش ها
در اینجا سه سطح از CSR را تعریف کردیم که به عنوان سناریو برای پاسخ دهندگان نمایش داده شده بود. استفاده از سناریوها در روشهای تجربی مطالعه و تحقیق واکنش ها و نگرشهای مصرف کنندگان مشترک می باشد. در تحقیقات مختلف، با ایجاد سطوح متفاوتی از اخلاقیات شرکتی که امکان تست نگرشها و رفتار پاسخ دهندگان در جهت شرکتی با شیوه های کم و بیش اخلاقی و با مسئولیت اجتماعی را فراهم آورد، CSR دستکاری گردید. نتایج حاصل از این تحقیقات تجربی به تاثیر اطلاعات CSR بر مقاصد رفتاری و همچنین ارزیابی محصولات و شرکت ها اشاره می کند.
کلمات کلیدی:
Does corporate social responsibility impact on employee engagement? Pedro Ferreira and Elizabeth Real de Oliveira Faculty of Business and Economics, Lusiada University, Vila Nova de Famalicao, Portugal Abstract Purpose – Despite the claim that internal corporate social responsibility plays an important role, the understanding of this phenomenon has been neglected. This paper intends to contribute to fill this gap by looking into the relation between CSR and employee engagement. Design/methodology/approach – A survey research was conducted and three different groups of respondents were faced with three different CSR scenarios (general, internal, external) and respondents’ employee engagement was measured. Findings – The results show that there are no statistically significant differences in levels of engagement between employees exposed to external and internal CSR practices. Nevertheless, employees exposed to internal CSR are more engaged than those exposed only to external CSR practices. Research limitations/implications – The use of scenarios, although a grounded approach, involves risks, including the difficulty of participants to put themselves in a fictional situation. Also, the scale used to measure employee engagement puts the emphasis on work rather than on the organisation. Practical implications – Although this study is not conclusive it raises the need for companies to look at their CSR strategy in a holistic approach, i.e. internal and external. Originality/value – This paper represents a contribution to understand CSR strategic status and the need to enlighten the impact that social responsible practices can have on employees’ engagement. Keywords Corporate social responsibility, Employee engagement, CSR, Internal CSR, External CSR, Utrecht Work Engagement Scale Paper type Research paper Introduction Corporate social responsibility (CSR) has been in the spotlight in the last decades. The challenges, derived from new technology and fast paced market changes posed to organisations, and a new, more informed consumer, raised the bar regarding how companies should behave towards stakeholders, including social, economic and environmental concerns (Garavan and McGuire, 2010). On the other hand, employees are increasingly questioning the meaning of their work, and companies that fail to realise this will face problems in attracting, retaining and engaging the best employees (Bhattacharya et al., 2008).
