عنوان فارسی مقاله: مدیریت ارتباط با مشتری
عنوان انگلیسی مقاله:
فهرست مطالب
Customer relationship management.
Customer Relationship Management (CRM): the business elements of the system
CRM: steps to success
CRM: steps to success
Customer Relationship Management (CRM) Information Systems
CRM I.T. software
Sales force automation (SFA) modules
Customer service modules
Marketing modules
Analysing customer and marketing data
Customer Loyalty Management Process MapCustomer Loyalty Management Process Map
Two main categories of CRM
Analytical CRM data warehouse
Business value of CRM
Advantages
Case study: Londis
Case study (2)
Case study(3)
I.T. technology
Sample question
بخشی از مقاله
Advantages
Discover New Customers CRM systems help the organisation in identifying potential customers. By keeping a track of the profiles of their existing clientele, the business can easily come up with a strategy to determine the kind of people they should target such that it returns them maximum opportunity. For example, if several students in a university sign up for a particular mobile service provider, the business can come up with a strategy to target rest of the community in the university. Simplify Marketing And Sales Processes CRM helps in developing better communication channels. Interactive Voice Response System, web sites, etc. have made life easy both for the organisation and also for its sales representatives. It allows the business to give its customers the option of choosing how they want to communication with the business.
دانلود رایگان مقاله پاورپوینت انگلیسی Customer relationship management
کلمات کلیدی:
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