عنوان قارسی مقاله: استراتژی و کارت امتیازی متوازن
عنوان انگلیسی مقاله:
فهرست مطالب
Strategy and the Balanced Scorecard
Introduction
What is Strategy?
Understanding the Industry
Generic Strategies
Product Differentiation
Cost Leadership
Implementation of Strategy
The Balanced Scorecard
The Balanced Scorecard
Perspectives of the Balanced Scorecard
Financial Perspective
Customer Perspective
What are some of the customer perspective measures?
Internal Business Process Perspective
What are some of the internal business perspective measures?
Internal business perspective measures cont’d.
Learning and Growth Perspective
Some Learning and Growth Perspective Measures
Features of a Good Balanced Scorecard
Pitfalls When Implementing a Balanced Scorecard
بخشی از مقاله
The Balanced Scorecard
Reduces short-term emphasis because:nonfinancial and operational indicators measure fundamental changesfinancial benefits of these changes may not appear in short-run earnings.nonfinancial measures (leading indicators) signal the prospect of creating economic value in the future.
کلمات کلیدی:
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