عنوان قارسی مقاله: ایجاد مزیت رقابتی
عنوان انگلیسی مقاله:
بخشی از مقاله
Focus Strategy Drivers
Large firms may overlook or poorly serve small niches.
Firms may lack resources to compete in the broader market.
Niche firms may be able to better satisfy the specialized needs of a narrow market segment.
Focus may allow the firm to direct resources to certain value chain activities that deliver a competitive advantage.
کلمات کلیدی:
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