عنوان قارسی مقاله: SCRM دانش مدیریت ارتباط با مشتری


عنوان انگلیسی مقاله:

SCRM Student Customer Relationship Management






 

فهرست مطالب

SCRM Student Customer Relationship Management
Agenda
I am Remy Clarke
Misconceptions about CRM
Customer Relationship Management
Dimensions of CRM Marketing
Education as a Product
CRM in a Service Organisation
Why Loughborough needs CRM
Current Enquiry Management
Future Enquiry Management
Sample CRM Process Overview
Loughborough SCRM
Sample CRM Process Overview
Keys to successful SCRM




بخشی از مقاله

Benefits of a CRM strategy for Loughborough

Segment your markets Target your communications more effectively Identifies key sources of enquiries/applicants Supports communications planning Identifies strengths/weaknesses in course portfolio Provides good management information Saves time, money and effort




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کلمات کلیدی: 

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