عنوان فارسی مقاله : روابط بازاریابی و درک فروش


عنوان انگلیسی مقاله :

 Theories to Understand Selling and Marketing Relationships





 

فهرست مطالب

Theories to Understand Selling and Marketing Relationships
What is Relationship Marketing (RM)?
Relationship Marketing Defined
Relationship Marketing,…..From 4Ps to 4Cs
Two Viewpoints on Relationships
Customer/buyer’s Viewpoint
Supplier/Salespersons’ Viewpoint
Relationships in Marketing
The Sales Process: Selling Foundations
Relationship Development
Relationship Development
Understanding Sales Relationships
Social Penetration Theory (SPT)
Areas of Interest for the Social Penetration Theory
Reward/Cost Aspects of Framework
Interpersonal Reward / Cost Aspects of Social Penetration Process
Uncertainty Reduction Theory (URT)
URT



بخشی از مقاله

Relationship Development
The two-way flow of information is what distinguishes personal selling from other forms of promotion (communication).

It is through the act of disclosing information to the other party that buyers and sellers seek to determine service/product- related suitability and interpersonal compatibility. What does this mean?



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کلمات کلیدی: 

Relationship Selling - What is it? Definition, Examples and Morehttps://www.kbmanage.com/concept/relationship-sellingIt describes the process of effectively aligning customers with company offerings and details the strengths and limitations of relationship selling as a marketing ...Relationship marketing - Wikipediahttps://en.wikipedia.org/wiki/Relationship_marketingRelationship marketing was first defined as a form of marketing developed from direct response ... These predicted offerings can then be shown to the customer through cross-sell, email recommendation and other channels. Relationship ...Searches related to Selling and Marketing Relationshipsrelationship selling techniquesrelationship selling processtransactional relationship sellingrelationship selling quizletrelationship selling articlestypes of relationship sellingrelationship selling pptrelationship selling vs traditional selling