عنوان قارسی مقاله: رفتار مصرف کننده
عنوان انگلیسی مقاله:
فهرست مطالب
Consumer Behavior
What is Consumer Behavior?
The Decision-Making Process
Problem Recognition
Information Search
Evaluation of Alternatives
Purchase Decisions
Post-purchase Behavior
Involvement
Involvement & Marketing
Situational Influences
Psychological Influences
Motivation & Personality
Perception
Learning
Top 20 Brands with Most Loyal Facebook Fans
Brand Loyalty- College Students
Values, Beliefs, & Attitudes
Involvement & Psychological Influences
Lifestyle
Sociocultural Influences
Personal Influence
Reference Groups
Family Influence
Social Class
بخشی از مقاله
Brand Loyalty- College Students
Brand Keys Inc. survey Based on Customer Loyalty Index (16,000 people)
Looked at students’ habits before and after graduation Almost 5,000
students and post-grads surveyed Students’ attitudes changed because of
new environment and more income
کلمات کلیدی:
Consumer Behavior: 10 Psychology Studies on Marketing and ...https://www.helpscout.net/consumer-behavior/Learn how customers buy with these 10 consumer behavior studies. Use proven psychology to help enhance your persuasion, influence, and marketing efforts.Journal of Consumer Behaviour - Wiley Online Libraryonlinelibrary.wiley.com › Business & Management › Consumer BehaviorThe impact of emotions on recall: An empirical study on social ads. Anna Laura Missaglia, Annalisa Oppo, Maurizio Mauri, Barbara Ghiringhelli, Andrea Ciceri ...Consumer Behavior | Psychology Todayhttps://www.psychologytoday.com/basics/consumer-behaviorConsumer behavior is a hotbed of psychological research as it ties together issues of communication (advertising and marketing), identity (you are what you ...Searches related to Consumer Behaviorconsumer behaviour in economicsfactors influencing consumer behaviourconsumer behaviour pdfconsumer behaviour modelsconsumer behaviour pptconsumer behaviour examplesimportance of consumer behaviourconsumer behavior book
