عنوان فارسی مقاله : استراتژی بازاریابی


عنوان انگلیسی مقاله :

 Marketing Mix Strategies







 

فهرست مطالب


Global Marketing Program
Standardization
Global Standardization
Regional Standardization
Global Localization (somewhat adaptation)
Modular Adaptation
Core product strategy
Adaptation
Product Strategy
Promotions Strategy
Product & Communications Strategy
Pricing Strategy




بخشی از مقاله


Global Marketing Program
Standardized marketing mix involves selling the same products and using the same marketing approaches worldwide
Adapted marketing mix involves adjusting the marketing mix elements in each target market, bearing more costs but hoping for a larger market share and ROI




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کلمات کلیدی: 

Marketing Mix (4P's) Price And Pricing Strategies - LearnMarketing.netwww.learnmarketing.net/price.htmThere are a number of pricing strategies an organisation can adopt. ... Pricing is one of the most important elements of the marketing mix, as it is the only element ...Marketing Mix (4p's) - Promotion and Promotional Strategieswww.learnmarketing.net/promotion.htmThe promotion element of the marketing mix (4p's) includes PR, Direct mail, DAGMAR, push and pull , sales promotion and other promotion strategies.The 4 P's of Marketing – The Marketing Mix strategies - Business Fundaswww.business-fundas.com/2011/the-4-ps-of-marketing-the-marketing-mix-strategies/Mar 3, 2011 - The term “marketing mix” was coined in the early 1950s by Neil Borden in his American Marketing Association presidential address. This is one ...Searches related to Marketing Mix Strategiesmarketing mix 7 p'smarketing mix productmarketing mix placemarketing mix price4ps of marketing examplemarketing mix examplemarketing mix 4psimportance of marketing mix