عنوان فارسی مقاله : توسعه محصولات جدید و مدیریت دوره عمر محصول
عنوان انگلیسی مقاله :
Developing New Products and Managing the Product Life-Cycle
فهرست مطالب
Developing New Products
New Product Development
New Product Development Process
New product Development Process Conti
Product Life Cycle
Product Life Cycle Conti
Product Life-Cycle Characteristics, Objectives, and Strategies
بخشی از مقاله
New product Development Process Conti
Idea Screening: Screening new product ideas in order to spot good ideas and drop poor ones as soon as possible.
Concept Development and Testing: is detailed version of the new – product idea stated in meaningful consumer terms.
Concept Development and Testing: is testing new product concepts with a group of target consumers to find out if the concepts have strong consumer appeal.
دانلود رایگان پاورپوینت توسعه محصولات جدید و مدیریت دوره عمر محصول
کلمات کلیدی:
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