عنوان مقاله
ایجاد وفاداری به برند از طریق مدیریت تعهد جامعه برند
فهرست مطالب
مقدمه
پیشینه تحقیق
فرضیات تحقیق
روش ها
بحث
بخشی از مقاله
مبانی مدیریتی
یافته های مطرح شده در این مطالعه دارای مبانی عملی برای شیوه های بازاریابی می باشد. اول از همه، روشن است که فعالیتهای بازاریابی جامعه برند قدرت تاثیرگذاری بر قدرت روابط میان شرکت کنندگان در جامعه ، برند و شرکت را دارند. از اینرو، شرکت هایی که نقش مهم جامعه برند را تشخیص می دهند باید تمام تلاش خود رابرای مدیریت فعال جامعه برند بکارببندند.
کلمات کلیدی:
Management Decision Emerald Article: Building brand loyalty through managing brand community commitment Won-Moo Hur, Kwang-Ho Ahn, Minsung Kim Article information: To cite this document: Won-Moo Hur, Kwang-Ho Ahn, Minsung Kim, (2011),"Building brand loyalty through managing brand community commitment", Management Decision, Vol. 49 Iss: 7 pp. 1194 - 1213 Permanent link to this document: http://dx.doi.org/10.1108/00251741111151217 Downloaded on: 16-02-2013 References: This document contains references to 80 other documents Citations: This document has been cited by 2 other documents To copy this document: permissions@emeraldinsight.com This document has been downloaded 5950 times since 2011. * Users who downloaded this Article also downloaded: * Won-Moo Hur, Kwang-Ho Ahn, Minsung Kim, (2011),"Building brand loyalty through managing brand community commitment", Management Decision, Vol. 49 Iss: 7 pp. 1194 - 1213 http://dx.doi.org/10.1108/00251741111151217 Won-Moo Hur, Kwang-Ho Ahn, Minsung Kim, (2011),"Building brand loyalty through managing brand community commitment", Management Decision, Vol. 49 Iss: 7 pp. 1194 - 1213 http://dx.doi.org/10.1108/00251741111151217 Won-Moo Hur, Kwang-Ho Ahn, Minsung Kim, (2011),"Building brand loyalty through managing brand community commitment", Management Decision, Vol. 49 Iss: 7 pp. 1194 - 1213 http://dx.doi.org/10.1108/00251741111151217 Access to this document was granted through an Emerald subscription provided by PAYAME NOOR UNIVERSITY For Authors: If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service. Information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.com With over forty years' experience, Emerald Group Publishing is a leading independent publisher of global research with impact in business, society, public policy and education. In total, Emerald publishes over 275 journals and more than 130 book series, as well as an extensive range of online products and services. Emerald is both COUNTER 3 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.
