عنوان قارسی مقاله: کارت امتیازی متوازن


عنوان انگلیسی مقاله:

The BALANCED SCORECARD






 

فهرست مطالب

The BALANCED SCORECARD
What Is a Balanced Scorecard?
Translating Vision and Strategy:  Four Perspectives
The Balanced Scorecard Focuses on Factors that Create Long-Term Value
The Four Perspectives Apply to Mission Driven As Well As Profit Driven Organizations
The Balanced Scorecard Framework Is Readily Adapted to Non-Profit and Government Organizations
The City of Charlotte Corporate-level Linkage Model
Why are Companies Adopting a Balanced Scorecard?
Why Do We Need a Balanced Scorecard? To Implement Business Strategy!
Our Research Has Identified Four Barriers to Strategic Implementation
Balanced Scorecard “Early Adaptors” Have Executed Their Strategies Reliably and Rapidly
The BSC “Early Adaptors” Have Executed Their Strategies Reliably and Rapidly
How Do They Do It?
The Ingredients of Highly Successful Balanced Scorecard Programs
A Good Balanced Scorecard Tells the Story of Your Strategy
The Problem:  Most of Today’s Feedback Systems Are “Controls” Oriented
Strategic Learning – Some Basic Concepts…
Strategic Feedback Creates Strategic Learning
A New Structure for Corporate Governance– Executive Team Takes Responsibility for Managing the Strategic Cross-Functional Themes
The Ingredients of Highly Successful Balanced Scorecard Programs
Not all Environments are Appropriate for a Balanced Scorecard
Key Pitfalls to Avoid
THE BALANCED SCORECARD MANAGEMENT SYSTEM
Balanced Scorecard References
For Further Information




بخشی از مقاله

The Balanced Scorecard Focuses on Factors that Create Long-Term Value

Traditional financial reports look backwardReflect only the past: spending incurred and revenues earnedDo not measure creation or destruction of future economic valueThe Balanced Scorecard identifies the factors that create long-term economic value in an organization, for example:Customer Focus:  satisfy, retain and acquire customers in targeted segmentsBusiness Processes:  deliver the value proposition to targeted customersinnovative products and serviceshigh-quality, flexible, and responsive operating processesexcellent post-sales supportOrganizational Learning & Growth:develop skilled, motivated employees;provide access to strategic informationalign individuals and teams to business unit objectives




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